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EPISODE · Aug 4, 2010 · 29 MIN

Chapter 11: Knit One, Purl Two

from Manu dans le 6/9: Le best-of

Chapter 11 Summary: 1) The first thing your company should do is a New Media Audit 2) Listening is low risk 3) Measure everything 4) Analyze the data 5) Develop a New Media Plan 6) Create a content creation engine 7) Seek first to help in your online communities 8) Adjust your plan accordingly.

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Chapter 11: Knit One, Purl Two

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