EPISODE · Sep 6, 2023 · 13 MIN

Chapter 2: The Problem of Personalization

from ’Hello $FirstName’ - marketing experts discussing the topic of personalization · host Rasmus Houlind

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 2: THE PROBLEM OF PERSONALIZATION Three branches of marketers Is personalization worth it? The branding sceptics The need for a clear definition The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.

Episode metadata supplied by the publisher feed · Published Sep 6, 2023

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Chapter 2: The Problem of Personalization

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This episode was published on September 6, 2023.

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