Chapter 20: Marketing Technology

This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely...  CHAPTER 20: MARKETING TECHNOLOGY Systems of record Will a customer content platform (CCP) emerge? Atomization and aggregation Go for best-of-integration Growing your stack’s maturity Rightsizing your martech stack Using atomization and aggregation to rightsize your martech architecture Maturity levels for marketing technology The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the book can be downloaded here. All models and illustrations from the book can be downloaded here.