Chapter 21 - The Mission and the Model

The mission and the commercial model are not aligned. They are the same thing. Everything on the platform needs to lead to the growth of the sport, or it does not get added. A platform that grows only when the ecosystem grows cannot extract value from a declining community — it can only create value by growing one. The structural constraint that makes the right behaviour the commercially necessary behaviour. The network is forming. The rest of the story is being written now