Chapter 3. Your Story - The Better Bolder Braver Marketing Journey

In this episode, we join the third of our Monday Masterclass sessions dedicated to a chapter in the coaches marketing journey. You can join our LIVE weekly masterclass conversations for free, find out about upcoming events and save your spot with the event link on our website, betterbolderbraver.com This week we’re talking about Story. Empathy, Authority, and Journey. These are the words that we find help clients to get clear on their story. To grab the attention of your ideal client, you will need to show empathy combined with authority and to tell an honest and engaging story that will make you stand out from the crowd. This is the bit about marketing that can really get coaches in a pickle. How authentic should I be? How much do I need to tell? Do I need to bare my soul? How will people react when I'm really transparent? I'm scared of feeling exposed. What can come up are feelings of vulnerability, a lack of boundaries, regret, embarrassment, fear and a real lack of clarity about what the point of it all is. As coaches, there is the inherent message when telling your own story that you too are a human being. This serves us very well most of the time, but there is the 'professionality question' that is front and centre of our minds too. So in this episode, we’re going to look at how to tell a great story. Read the full Coaches Marketing Journey: https://betterbolderbraver.com/the-coachs-marketing-journey/ Join the next conversation: https://www.crowdcast.io/betterbolderbraver