CHAPTER 361 Ft. Pete Fox

Pete Fox is the man behind the most legendary brand in motocross — Fox Racing. What started as a small, family-owned business exploded into a $100 million-a-year revenue machine, becoming one of the most iconic and influential names in the sport’s history. Through bold designs, innovative gear, and a deep understanding of what riders truly wanted, Pete brought Fox to the masses. He created merch that made people proud to represent Moto — whether they rode or not — generating money and mainstream appeal like no motocross brand ever had. This is Pete’s story. This is the Fox family legacy. Don’t forget to like, subscribe, and hit the bell so you never miss a new podcast drop! 🔵 Yamaha Motorsports https://www.yamahamotorsports.com 🥾 Get $10 Off @BRUNT with code GYPSYGANG at https://bruntworkwear.com/GYPSYGANG! #bruntpod 🏍 MOTOSPORT.COM: https://www.motosport.com/?rstr=62946&ls=8vu&utm_source=roster&utm_medium=influencer&utm_campaign=-jasonmacalpine-62946 💧 Order SOTA Fuel “Gypsy Juice” https://sotafuel.com/products/sota-fuel-hydration-30-pack?variant=42103959945258 🛒 Shop Gypsy Tales merch: https://us.gypsy-tales.shop/ 🎙 SUBSCRIBE TO THE PODCAST: https://www.youtube.com/channel/UCsBG… 📸 FOLLOW GYPSY TALES ON INSTAGRAM: @gypsytalespodcast Chapters: 00:00:00 Intro 00:02:14 Pete's involvement in Terrafirma 00:06:06 Doug Henry Fox Ad 00:15:03 How the Fox family was introduced to Motocross 00:20:35 Inside Pete's creative mind 00:26:56 How Pete's Dad started FOX 00:33:11 Fox Racing Suspension 00:40:45 Pete's first job at Fox 00:46:31 Going after Ricky Johnson 00:49:45 Going to Finland to design gear 00:56:05 Before Fox was "cool" 01:02:55 Not dwelling on your mistakes 01:14:26 How what you create can shape the Culture 01:18:19 90's MOTO Culture 01:20:09 What worry's Pete about current state of MOTO 01:21:09 What the Moto industry needs to change 01:27:24 What does Supercross need to change? 01:34:30 When did Fox become the biggest brand in the industry? 01:42:24 Learning from your loses 01:48:40 Elon Musk 01:56:53 Fox going from 5 million to over 100 million in revenue 02:03:31 How apparel changed the game 02:06:00 Running Fox as a 100 million dollar company 02:07:31 The best years at Fox 02:12:29 Fox moves production to in house 02:15:25 Why did Pete sell Fox 02:22:53 If Pete could go back would he change anything? 02:24:34 Pete's relationship with his brother 02:29:24 Loss of Purpose after selling FOX 02:32:51 Who bought Fox 02:35:37 Reflecting 02:39:26 The start of RENEN 02:42:08 Manifestation 02:46:48 How does Meditation look in Pete's life 02:55:58 The journey of growing RENEN 02:59:15 Pete's goal with RENEN 03:08:03 Pete's favorite FOX memories 03:13:30 Closing #moto #podcast #motocross #design See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.