CHAPTER 361 Ft. Pete Fox

Pete Fox is the man behind the most legendary brand in motocross — Fox Racing. What started as a small, family-owned business exploded into a $100 million-a-year revenue machine, becoming one of the most iconic and influential names in the sport’s history. Through bold designs, innovative gear, and a deep understanding of what riders truly wanted, Pete brought Fox to the masses. He created merch that made people proud to represent Moto — whether they rode or not — generating money and mainstream appeal like no motocross brand ever had. This is Pete’s story. This is the Fox family legacy. Don’t forget to like, subscribe, and hit the bell so you never miss a new podcast drop!🔵 Yamaha Motorsports https://www.yamahamotorsports.com🥾 Get $10 Off @BRUNT with code GYPSYGANG at https://bruntworkwear.com/GYPSYGANG! #bruntpod🏍 MOTOSPORT.COM: https://www.motosport.com/?rstr=62946&ls=8vu&utm_source=roster&utm_medium=influencer&utm_campaign=-jasonmacalpine-62946💧 Order SOTA Fuel “Gypsy Juice”https://sotafuel.com/products/sota-fuel-hydration-30-pack?variant=42103959945258 🛒 Shop Gypsy Tales merch: https://us.gypsy-tales.shop/ 🎙 SUBSCRIBE TO THE PODCAST: https://www.youtube.com/channel/UCsBG… 📸 FOLLOW GYPSY TALES ON INSTAGRAM: @gypsytalespodcast Chapters:00:00:00 Intro00:02:14 Pete's involvement in Terrafirma00:06:06 Doug Henry Fox Ad00:15:03 How the Fox family was introduced to Motocross00:20:35 Inside Pete's creative mind00:26:56 How Pete's Dad started FOX00:33:11 Fox Racing Suspension00:40:45 Pete's first job at Fox00:46:31 Going after Ricky Johnson00:49:45 Going to Finland to design gear00:56:05 Before Fox was "cool"01:02:55 Not dwelling on your mistakes01:14:26 How what you create can shape the Culture01:18:19 90's MOTO Culture01:20:09 What worry's Pete about current state of MOTO01:21:09 What the Moto industry needs to change01:27:24 What does Supercross need to change?01:34:30 When did Fox become the biggest brand in the industry?01:42:24 Learning from your loses01:48:40 Elon Musk01:56:53 Fox going from 5 million to over 100 million in revenue02:03:31 How apparel changed the game02:06:00 Running Fox as a 100 million dollar company02:07:31 The best years at Fox02:12:29 Fox moves production to in house02:15:25 Why did Pete sell Fox02:22:53 If Pete could go back would he change anything?02:24:34 Pete's relationship with his brother02:29:24 Loss of Purpose after selling FOX02:32:51 Who bought Fox02:35:37 Reflecting02:39:26 The start of RENEN02:42:08 Manifestation02:46:48 How does Meditation look in Pete's life02:55:58 The journey of growing RENEN02:59:15 Pete's goal with RENEN03:08:03 Pete's favorite FOX memories03:13:30 Closing#moto #podcast #motocross #designSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.