CHAPTER 364 Ft. Mitch Covington

Mitch Covington has been a driving force behind Monster Energy’s rise in action sports, motorsports, and beyond. As VP of Sports Marketing, Mitch has helped shape some of the biggest partnerships in the game. From signing athletes to negotiating major deals, he’s played a key role in building Monster’s presence across the sports world. In this episode, Mitch shares untold stories—working with Dana White and the UFC, signing Conor McGregor during his early rise, bringing Tiger Woods into the brand, and how Monster became the title sponsor of Supercross. It’s raw, real, and packed with sharp business insight and wild behind-the-scenes stories. This is a look behind the curtain at Monster Energy. Gypsy Gang—enjoy this chapter! Don’t forget to like, subscribe, and tap the notification bell so you never miss a drop! PRESENTED BY: Monster Energy 🟢 https://www.monsterenergy.com/en-us/ 00:00:00 Intro 00:01:44 How Mitch Covington got envolved in Motorsports 00:15:34 The life skills Motorsports can teach a child 00:23:03 The motivation to Win 00:35:41 Mitch Covington's key to making sales 00:42:02 How Mitch became owner of a Trophy Truck Series 00:56:55 The day Mitch was offered a job at Monster Energy 01:03:24 Monster not giving up on Tiger Woods in times of adversity 01:08:45 How Mitch signed Tiger Woods 01:16:29 The partnership between the UFC and Monster Energy 01:23:38 Why Monster Energy chose to Sponsor SLAP 01:27:35 Why Monster Energy invested in the UFC 01:34:46 Signing Conor McGregor 01:41:40 What if Dana White bought Supercross 01:53:28 Monster Energy's unique way of doing business 02:01:15 Monster Energy's biggest competitor 02:04:33 European Motorsports fans 02:09:00 Why Monster Energy sent Ryan Villopoto to MXGP 02:19:31 Why is Motocross and Supercross the face of Monster Energy 02:26:43 Coca-Cola buying into Monster 02:30:54 How does Monster Energy keep their Culture 02:40:21 Monster Energy goes horse racing 03:09:49 Monster Energy's Open Door Policy 03:14:06 Mitch Covington's Life Advice 03:18:01 Closing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.