CHAPTER 364 Ft. Mitch Covington

Mitch Covington has been a driving force behind Monster Energy’s rise in action sports, motorsports, and beyond. As VP of Sports Marketing, Mitch has helped shape some of the biggest partnerships in the game. From signing athletes to negotiating major deals, he’s played a key role in building Monster’s presence across the sports world. In this episode, Mitch shares untold stories—working with Dana White and the UFC, signing Conor McGregor during his early rise, bringing Tiger Woods into the brand, and how Monster became the title sponsor of Supercross. It’s raw, real, and packed with sharp business insight and wild behind-the-scenes stories.This is a look behind the curtain at Monster Energy.Gypsy Gang—enjoy this chapter! Don’t forget to like, subscribe, and tap the notification bell so you never miss a drop! PRESENTED BY: Monster Energy 🟢https://www.monsterenergy.com/en-us/00:00:00 Intro00:01:44 How Mitch Covington got envolved in Motorsports00:15:34 The life skills Motorsports can teach a child00:23:03 The motivation to Win00:35:41 Mitch Covington's key to making sales00:42:02 How Mitch became owner of a Trophy Truck Series00:56:55 The day Mitch was offered a job at Monster Energy01:03:24 Monster not giving up on Tiger Woods in times of adversity01:08:45 How Mitch signed Tiger Woods01:16:29 The partnership between the UFC and Monster Energy01:23:38 Why Monster Energy chose to Sponsor SLAP01:27:35 Why Monster Energy invested in the UFC01:34:46 Signing Conor McGregor01:41:40 What if Dana White bought Supercross01:53:28 Monster Energy's unique way of doing business02:01:15 Monster Energy's biggest competitor02:04:33 European Motorsports fans02:09:00 Why Monster Energy sent Ryan Villopoto to MXGP02:19:31 Why is Motocross and Supercross the face of Monster Energy02:26:43 Coca-Cola buying into Monster02:30:54 How does Monster Energy keep their Culture02:40:21 Monster Energy goes horse racing03:09:49 Monster Energy's Open Door Policy03:14:06 Mitch Covington's Life Advice03:18:01 ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.