Chapters 14 and 15: The Creation of Want in the Target Audience

How often have we heard the sayings, “It’s harder than it looks” and “If it were easy everyone would be doing it”? These sayings were never more appropriate than when they are applied to the field of parish management and operations. Every how and why detail in parish management and operations . . . is in fact a lot harder than it looks. In chapters fourteen and fifteen, Michael Brinda talks about the creation of want and defining the target audience.