Charity Dunning - Trends in Fixed Ops Marketing

Charity Dunning is the Chief Marketing Officer (CMO) at FixedOps Marketing. She helps startup companies build their marketing departments from the group up. She also co-hosts WTF (What the Fixed Ops?!) podcast with Russell Hill. The automobile industry is changing rapidly, and fixed ops companies need to adapt to survive. Customers are more educated, parts are becoming more refined, and automation is becoming more prevalent. Charity is specifically interested in the trend of electric vehicles. While electric vehicles are becoming more and more widely accepted, they bring on new challenges. In today’s episode, she’s sharing insights her company has learned from researching data and interviewing experts. Charity is also a passionate mother, and shares her experience as a working professional. Her understanding of the auto industry challenges and working from home challenges position her perfectly to help you speak and grow leads for your fixed ops business. Connect Charity Dunning LinkedIn: https://www.linkedin.com/in/charitydunning/ Podcast: What the Fixed Ops?! Website: https://fixedopsmarketing.com/ Kaylee Felio LinkedIn: https://www.linkedin.com/in/gotopartsgirl Website: https://www.partsedge.com/ Takeaways What does the future hold for EV and Fixed Ops Endless opportunities to work in the auto industry What it looks like to have a career and work from home with kids Quote “The automotive industry is very tight knit, but there’s also a lot of opportunity” - Charity Dunning