"Charity Entrepreneurship: Building Success in the Business of Giving | Brian Roy

In today’s episode, our host, Raj Tut, sits down with Brain Roy, Chief executive officer at Variety, the Children’s Charity St. Louis (VarietyStl), a stunning organization that was established in 1933 and provides access to vital medical equipment and therapies to children and young adults up until age 21 who are differently-abled. We explore Brian’s background in sports and entertainment marketing, gaining insight into how he switched to the unknown world of nonprofits and, in fourteen years of serving at VarietyStl, has managed to ensure donor retention and stabilize fundraising even in an unstable pandemic-stricken economy.  The conversation pivots into the beautiful business of charity, the installment of core values among team members, and the use of performance metrics to accurately measure the program's success. We obtain first-hand information on how being an individual or corporate donor can change people’s lives and are encouraged to make inclusivity our watchword in any hiring business.    Thank you once again for tuning in to this very insightful episode. Connect With Our Host: ⁠Raj’s Youtube⁠ ⁠Raj’s X / Twitter⁠ ⁠Raj’s LinkedIn⁠ ⁠Raj’s Instagram⁠ ⁠Raj’s Tiktok⁠ Connect With Our Guest: ⁠Brian’s LinkedIn⁠ ⁠VarietyStl Website⁠ Relevant Assets for this episode:  ⁠Charity Navigator’s Website⁠ Timestamps 1:25 - Brian Roy And Variety, The Children’s Charity Of St. Louis 2:45 - Brian’s Foundational Influences For Leadership 5:33 - “Why Put Down Roots In St. Louis?” 7:33 - Brian's Journey From Sports And Entertainment To Leadership In Nonprofit. 9:12 - Navigating Pandemic-Induced Challenges On Fundraising Initiatives 13:11 - Creating Innovative Avenues For Donor Relations 17:32 - The ROI From Fundraising Events  25:07 - Focusing On Collaborations And New Adaptations For The Performing Arts Program 29:17 - The Business Of Charity  31:42 - Brian Details Thriving And Stabilizing Amid Funding Fluctuation 36:34 - Responding To Increased Service Demands And A Growing Waitlist For Assistance   40:40 - Observations On Donor Behavior During Varying Economic Cycles 44:12 - Brian Emphasizes The Importance Of Hiring Mission-Driven Individuals  47:20 - Using Assessment And Performance Metrics To Retain Donors And Up Acquisition Rates. 57:09 - Charity Navigator and The World Of Third-Party Endorsements  58:07 - Redefining Ability And Reimagining Possibility By Proactively Recruiting Disabled Professionals  1:02:45 - Wrapping Up! This podcast is brought to you by Storyboard Living. If you're looking to sell us a 40+ unit multifamily property in the St. Louis region or another part of MO/IL, please email [email protected] Connect with us at our⁠ ⁠Website⁠⁠ or⁠ ⁠LinkedIn profile⁠⁠.