Charleen Smotrycz - President of Dryvve

Dryvve is the largest woman owned branded merchandise services co on the East Coast and Charleen has been with them since day one! She started in the business more than 40 years ago, thats amazing amount of time to be in any business, let alone the same company! On this episode Charleen shares the story of how she got started at a small desk in her brother's business, before long he took interest in what she was doing and gave her more space and eventually partnered with her. Earlier this year Charleen merged her company with Progressive Promotions, a company they had aquired in 2021 and changed the name to Dryvve, a name she desribes as representative of energy, motion and creative success in marketing. Dryvve