Charles Cadbury - Conviction episode artwork

EPISODE · Jun 4, 2026 · 54 MIN

Charles Cadbury - Conviction

from Awaiting Approval · host Adam Jennings and Charles Cadbury

Charles Cadbury has spent 25 years building things at the edge of what’s possible. He created one of the first voice-enabled hotel concierge systems, invented voice-activated audio advertising, won the global Alexa Cup, and has spent the last decade quietly convinced that the way we talk to technology is about to change everything. He also watches the sunset every Thursday, without fail, with someone worth talking to. That alone tells you so much about him.This is a conversation about conviction, the kind that keeps you building in a direction long before the world catches up. We talk about what it actually takes to bet a business on a technology that isn’t ready yet, about the difference between brands that will own the voice era and those that will be left scrambling, and about why the most important thing you can do, in work and in life, is stay genuinely curious about the person in front of you. Charles has a way of making the future feel less frightening and more like something worth leaning into. Don’t be scared, he says near the end. Be excited.If you’re feeling stuck, or just want to think out loud about where you’re headed, you don’t have to figure it out on your own. I offer free 15-minute conversations for anyone who wants to talk through what’s in front of them. Whether that leads to working together or not doesn’t matter. What matters is that you’ve got someone in your corner, even for 15 minutes.Head to http://www.growwithadamjennings.com and book a call.I’d genuinely love to hear from you.Want to support Awaiting Approval?Remember to rate this episode, and subscribe to the show.And you can get your hands on amazing Awaiting Approval caps, mugs and more, here: https://adam-jennings-shop.fourthwall.com/en-gbp This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit growwithadamjennings.substack.com/subscribe

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Charles Cadbury - Conviction

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This episode was published on June 4, 2026.

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