Charles Gracey, Pricing, Value and Bringing Solutions
from The Journey Podcast Hosted by Charles Gracey
Charles Gracey, Radio Host of Trucking Sense on SiriusXM, joins Will Jenkins to talk about the freight market, trucking rates, driver recruiting and the standards shaping transportation today. Charles shares what he’s hearing from drivers, executives and regulators, why higher trucking rates do not necessarily mean freight volume has returned, and where he thinks the industry has become too comfortable with lower expectations. They also get into building and selling a recruiting company, pricing around customer value, saying no to the wrong business and what stronger driver and carrier partnerships look like. CHAPTERS: 00:00 Meet Charles Gracey 03:48 Building and selling a trucking recruiting company 06:01 Lessons from building the business 10:32 Leadership and standards in trucking 13:45 Driver recruiting and better opportunities 17:58 Why trucking normalized driver no-shows 22:36 When to say no to business 25:24 Building trust with carriers and drivers 27:56 Pricing around customer value 30:27 Trucking rates vs. freight volume 33:36 What Charles is seeing in the freight market 35:22 Final thoughts RESOURCES: Charles Gracey on LinkedIn: https://www.linkedin.com/in/charles-gracey/ ABOUT THE JOURNEY PODCAST: The Journey Podcast features conversations with leaders across freight, logistics, trucking, recruiting, sales and transportation. EPISODE CREDITS: Host, Will Jenkins Creative Director, Erin Sweeney Edited and mixed by Keenan McCarthy Music licensed through Envato LINKS: Be sure to follow and tag @JourneyDelivers on LinkedIn Instagram Twitter Facebook TikTok YouTube ABOUT THE JOURNEY PODCAST: Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.
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Charles Gracey, Radio Host of Trucking Sense on SiriusXM, joins Will Jenkins to talk about the freight market, trucking rates, driver recruiting and the standards shaping transportation today. Charles shares what he’s hearing from drivers, executives and regulators, why higher trucking rates do not necessarily mean freight volume has returned, and where he thinks the industry has become too comfortable with lower expectations. They also get into building and selling a recruiting company, pricing around customer value, saying no to the wrong business and what stronger driver and carrier partnerships look like.
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