EPISODE · Dec 13, 2023 · 1H 2M

Charles in charge

from Standard Deviation Podcast · host Juliana Jackson, Charles Farina, Simo Ahava

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode: Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.  

What this episode covers

In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms. Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024!

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Charles in charge

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