Charlie Ninegar, COO of DSS Games, on Getting People Off Their Phones and Growing Against the Grain

Charlie Ninegar is the COO of DSS Games, a fast-growing tabletop card games company on a mission to get people off their phones and back around the table. In this episode, recorded live at eTail Palm Springs, we dig into how DSS Games stole market share while their category actually shrank through relentless content quality, brand discipline, and a team-first approach to AI adoption.Topics covered:Growing in a shrinking market through content-first strategyTikTok-first organic content: from 1,200 videos/year to fewer but higher-impactCustom GPTs as a practical first step for AI adoptionChange management: why some young employees resist AI (and what to do about it)The coming shift from "no AI in creative" to AI-assisted brand contentWhy the AI arms race looks different outside the tech bubbleSign up at www.getothergroup.com for early access to episodes, frameworks, and insights we don't publish anywhere else.