Charlotte Rutherford: Fonterra Director of Sustainability on the company launching a new emissions reduction scheme

Fonterra says their emissions reduction scheme will work for the benefit of its farmers. The dairying giant plans to slash on-farm greenhouse gases 30 percent by 2030 through new tech, farming practices and carbon removal. There's no punishment for farmers not complying- the company instead hopes demand from customers to go green will be incentive enough. Director of Sustainability Charlotte Rutherford says it's about productivity and efficiency. "It's generally a good thing for farmers- it can make them more profitable and can certainly make them more resilient into the future." LISTEN ABOVESee omnystudio.com/listener for privacy information.