Charly Goes Stateside: Mexican Kit Brand Is Making Moves in the U.S.

Mexican soccer kit brand Charly is stepping onto U.S. turf. In this episode, hosts Asli Pelit and Michael LoRé sit down with Matthew Bickham, Charly’s Commercial Sales Director, to unpack the brand’s bold entry into the U.S. market through a strategic partnership with the USL. From tapping into local fan culture to crafting custom kits and forging authentic team collaborations, Bickham shares how Charly plans to stand out in the most competitive sports market in the world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.