Charmin Wipes Out a Forest - Director Steve Mims & Producer Brian Rogers

A surprisingly comic in-depth expose of the massive deforestation required to deliver the nation’s most popular bath tissue brand, CHARMIN WIPES OUT A FOREST is delivering a shocking, yet hopeful message directly to the consumers who can take action: this is a big problem and you can do something about it. Filmed on location in the boreal forest of Canada and featuring an array of scientists, experts and members of the descendants of the family that founded the company that manufactures Charmin, the film presents a tight, entertaining story designed to reach mainstream consumers with a story that can easily have a happy ending. Director Steve Mims and Producer Brian Rodgers joins us for a spirited conversation on the ways we can do better for our planet and for ourselves.