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Charting the Future of Livestreaming in E-commerce

EPISODE · Dec 28, 2020 · 24 MIN

Charting the Future of Livestreaming in E-commerce

from alicast by Alibaba Group · host AliCast from Alizila

Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese consumers and the prospects the model will catch on in other parts of the world.

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Charting the Future of Livestreaming in E-commerce

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