Chasing Five Hundred DMs a Night

Jeremy Cui runs J and J Apparel and reached out to people on social media directly to find clients. Jeremy Cui quit a financial consultant role at Deloitte after 3 years to start J and J Apparel, a clothing manufacturer in Melbourne. Cold outreach was not working. He sent around 500 DMs a night written by hand and heard back from only about 5. His website used to get one inquiry a month before he started posting reels. He hired a content team and filmed his first proper session on the day of this recording. Inquiries have jumped from one a month to about 80 in the past two weeks and the business has taken a huge turn in the right direction. He plans to keep posting founder led content with his new content team. Chapters 0:00 Why he chose fashion 5:11 Lessons from corporate life 8:27 Running the business solo 9:59 Perfectionism as a trap 11:21 Sending 500 DMs a night 19:17 First professional film session 23:22 The five year plan 27:53 Advice on starting anyway --- Come on the show: book.revlinehq.com/apply Austin: @austin.coveney Made by Revline: revlinehq.com The show: @the.checkin_pod