Chat with Brian Solis on the realities and potential of experience design

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."

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This episode was published on January 31, 2016.

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