Chat with Kate Assaraf, DIPP Sustainable Haircare www.dipalready.com

**Want to hear it from someone else instead of us?  We were featured in the Beauty Independent.  Click here to read it.**We are an environmental awareness company parading around as a damn good personal care company**(not the other way around)Our 10 Commandments:1. Renegade Honesty2. No Paid Influencers 3. No Growth Obsessed Marketing Maneuvers4. No Aggregated Metadata, your privacy is your privacy 5. No Salesy Pressure6. No Gatekeeping7. No Amazon--this is to protect our small stores that carry Dip8. Accountability Matters9. Our Customer is: Our Boss, Our Marketing Team, & Our Favorite Source of Inspiration 10. Everyone, 1 or 1 Million Followers, is Treated Equally We all know that the world is drastically changing because of what we call:  "Plastic Blindness", but we are not here to scare you into buying our products or bombard you with alarmist marketing... in fact, we barely mention plastic at all because it is our mission to make our products so good that "plastic free" is just a bonus.We are here to cure rational environmental indifference by offering a single step in the right direction.  Our standards are high--but our fear of disappointing you is higher. We know that no one is going to change their habits if we don't give them something better than what they are currently using.That is why our bars do these things:genuinely perform like the luxury salon brandssimplify choice:  one hair bar for all hair typessave you lots of money by lasting a really long time (our conditioner alone can save you $200+ in your expensive conditioner habit)...the truth is, the environment is not going to change for the better until we collectively change our shopping habits.  Our goal at Dip is to inspire you to buy better, and buy less.  Our secret goal is to get you into small stores and to refill as many products as you can in vessels that you already own. As Amazon surpasses Walmart (something that no one would believe a decade ago) our culture of convenience proves to be strong. We desperately want you to dip out of the mainstream that created these retail giants.Our shampoo and conditioner bars are formulated intentionally to last you a very long time. That might sound like a crappy business model, but as we said, planet first, hair company second.We’re here because we think capitalism can be done well:With gratitude, not greedConservation, not consumerismAnd action, not activism Environmental perfectionists are not our people.Neither are online performers of sustainability.What we need are people who inspire others, not make us roll our eyes. You only made a mason jar full of garbage this year? That's cool, but this type of extreme environmentalism makes small steps seem pointless to those who are just trying to learn.We are here to tell you: every refill you makeevery toothbrush tab you chewevery single use item you refuseevery item you fix instead of throw outevery time you buy second-handevery online cart you leave abandonedmatters.Sustainability doesn’t stop at an online performance or aesthetic... it extends into lifestyle, ideas, attitudes and in our opinion: perfectionism just isn’t sustainable.We’re a small business so we’re not afraid to think small. The more you see behind the scenes at large com