EPISODE · Aug 26, 2026 · 5 MIN
ChatGPT Ads Land in Europe, WPP Moves to Seal
from Advertising in Five
OpenAI begins showing ads in ChatGPT across Europe. OpenAI says ads started appearing in ChatGPT in France and 30 other European countries on Monday, opening a new consumer surface for media buyers. (FashionNetwork.com) Agency data tracks AI search impact on 50-plus advertisers. Digiday reports on one agency's roster-wide data on how AI search is affecting web traffic and conversions, a rare cross-account read for planners. (Digiday) WPP asks court to seal ex-executive's amended complaint. WPP's lawyers filed Thursday to strike allegations by a former executive from the public record, arguing they are immaterial to the wrongful-termination case. (The Media Leader - News analysis, opinion and insight for media and advertising professionals) Wendy's names Tariq Hassan chief marketing officer. Adweek reports Wendy's CEO Bob Wright publicly set out three marketing problems before the former McDonald's marketer took the role. (Adweek) Also moving today: Mycar drops TBWA Sydney after seven years in favour of Do Agency (Mumbrella) 10,000 Marketing Jobs Are Gone And AI Agents Took Them (Forbes) Ad-Supported Streaming Keeps Growing While Broadcast Falls (Adweek) 2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference? (Adweek) 5 Marketer Moves to Know This Week: Klarna, Microsoft, and Gap (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
FashionNetwork reports OpenAI switched on advertising inside ChatGPT across France and 30 other European markets, with buying running through Publicis, WPP, Omnicom, MediaPlus, Havas and dentsu. The Media Leader reports WPP has asked a court to seal parts of former executive Richard Foster's amended complaint, which alleges illegal proprietary trading; the allegations are untested. Also: Digiday's cross-account read on AI search and advertiser traffic, Adweek on the brief facing Wendy's new CMO Tariq Hassan, and Mycar Tyre and Auto ending seven years with TBWA Sydney.
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ChatGPT Ads Land in Europe, WPP Moves to Seal
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