ChatGPT Ads Land in India

WPP, Omnicom named first OpenAI ad partners. OpenAI has brought WPP and Omnicom on as first agency partners, but a reported self-serve Ads Manager could let advertisers buy the same inventory directly. (storyboard18.com, The Times of India, NewsDrum) Meta removes advertiser control over ad placements. Marketing Dive reports Meta will automate placement selection, ending brands' ability to exclude specific apps from their campaigns. (Marketing Dive) The Trade Desk positions Zuma as Kokai successor. Zuma is described as the next version of The Trade Desk's programmatic platform, putting buying teams through a second transition in three years. (Digiday, AdExchanger, Adweek) Dentsu consolidates commerce and retail media units. Digiday reports Dentsu is expanding and combining its commerce and retail media offering under new leadership as both channels keep growing. (Digiday, Digiday) Also moving today: Digest: New Support for ASA Awareness Campaign; TikTok Settles Children's Privacy Case for $400m (exchangewire.com) The Largest Shopping Mall Operator Has Its Own Retail Media Network (AdExchanger, Adweek) Fake US thinktank set up and funded by Israel sought to game AI for propaganda (The Guardian, ynetnews, Greatreporter.com) Claudia Johnson named chief solutions officer, integrated commerce at Omnicom Media (Indian Television Dot Com) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com