EPISODE · Aug 11, 2026 · 5 MIN
ChatGPT Gets Shoppable Ad Carousels
from Advertising in Five
OpenAI adds product carousels to ChatGPT ads. Digiday reports OpenAI is bringing a shopping-feed carousel format to ChatGPT ahead of Q4, giving performance buyers a new placement to test. (Digiday) Dentsu retains WBSC commercial rights through 2036. Sportcal reports the World Baseball Softball Confederation has extended its commercial rights deal with Dentsu for another decade, locking in recurring sports revenue. (sportcal.com) Lilly runs WNBA on Prime spot with Amazon Ads. Marketing Dive reports Eli Lilly partnered with Amazon Ads on a campaign starring Candace Parker, extending pharma spending into women's sports inventory. (Marketing Dive) Bayer and Zoom marketers describe recent AI results. Adweek reports senior marketers at Bayer, Zoom and a health tech firm detailing what AI has delivered so far and what they plan next quarter. (Adweek) Also moving today: The case for and against agencies betting on tokens the way they bet on media (Digiday) Dentsu CEO Pay: Hiroshi Igarashi Earned $1.8M Running a $9.3B Company (everything-pr.com) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
Digiday reports OpenAI is launching a product carousel ad unit in ChatGPT, an extension of its product feed campaigns arriving ahead of the fourth quarter. Sportcal reports Dentsu extended its commercial rights deal with the World Baseball Softball Confederation through 2036, and Marketing Dive reports Eli Lilly partnered with Amazon Ads on a Prime Video spot starring Candace Parker. Adweek collects client-side accounts of what AI has actually delivered at Bayer, Zoom and others, plus Digiday on compute as the next frontier for the upfront and Everything PR on Dentsu CEO pay.
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ChatGPT Gets Shoppable Ad Carousels
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