ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeThis week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore.Cassie breaks down what marketers and founders need to know about:Google's new web.dev guidance telling developers to build websites for AI agents (and why it matters even if you're not a developer)OpenAI rolling out GPT-5.5 Instant as the new default ChatGPT model, with 52% fewer hallucinations and deeper personal contextGoogle's five updates to AI Overviews and AI Mode that make personal authority and creator names more visible inside AI-generated answersIf you've been wondering whether AI search optimization is just SEO with a different name, this episode is the answer. The playbook hasn't changed. What's changed is who's reading the page.If you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com