ChatGPT, Perplexity, Gemini - The New Marketing Channel? (ft. Alex Sherman, CEO at Bluefish AI)

🚀How AI Created a Billion-User Marketing Channel - and CMOs Miss ItIn this conversation, Alex Sherman, CEO at Bluefish AI, and host Johannes Deubener explore the seismic shift happening in marketing right now, and why 2026 is make-or-break for every CMO and marketer.Chapters00:00 Introduction: AI Marketing Channel Revolution00:59 Welcome and Introduction of Alex Sherman01:23 Alex's Origin Story03:30 The Evolution of Technology04:34 From European History to Enterprise Software05:20 An "Accidental" Entrepreneur: His Path to Startups06:47 Alex's "Pirate" Philosophy: Building Against the Odds08:54 Flying Through the Storm: Leadership in Uncertainty11:45 Leadership in the AI Age: Absorbing Stress and Filtering Noise12:47 AI Marketing: The New Content Paradigm16:41 The Wake-Up Call: 66% of Shoppers Use AI17:03 From Novel Idea to Essential Channel20:20 How Alex used Deep Customer Discovery to get started23:17 The Bluefish Platform: Visibility and Influence Across the AI Ecosystem26:13 The Attribution Problem: Tracing Marketing Impact in AI29:47 Alex's Message to CMOs33:21 Early Mover Advantage: Data Quality and Learning Curves36:47 The Attention Economy vs. Agent Economy40:19 The Future of Brand Storytelling in an AI World45:09 Regaining Control: Putting Brands Back in the Driver's Seat47:57 Real-Time Marketing: From Planned Campaigns to Continuous Optimization51:59 The End of Paid Ads?55:13 Alex's Advice for AI Founders57:23 Closing Remarks--------------------------------------------------------------Don't be shy and come say hi:Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/Follow Alex: https://www.linkedin.com/in/alsherman/Check out Bluefish AI: https://www.bluefishai.com/--------------------------------------------------------------More about AI To Go:✨ Watch more Episodes on YouTube: https://www.youtube.com/channel/UCiL3_cC9nmXALQiaqlYs2Kw✨ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-to-go-podcast/id1866997458✨ Listen on Spotify: https://open.spotify.com/episode/5X9XgIv1qtCYtExziNMyXK✨ Receive all Updates on LinkedIn: https://www.linkedin.com/company/ai-to-go-podcast/Tags: #AIMarketing #EnterpriseAI #MarketingStrategy #CMO #ChatGPT #Podcast #Leadership #Innovation #BusinessStrategy