ChatGPT Wants Your Ad Dollars, DG Goes Full Funnel & Audible Opens A Bookless Bookstore | Fast Five

In this week’s Omni Talk Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton and special guest Kathryn Mazza, former Chief Marketing Officer at Hy-Vee, former President of RedMedia, and now Chief Growth Officer at Barrow’s Connected Store, discussed:• OpenAI officially launching its ChatGPT Ads Manager and what the platform’s push into advertising means for Google, Meta, and the future of search-based marketing (Source)• Target debuting two new creator programs and whether the retailer is strategically rebuilding brand love or simply arriving late to the creator commerce era (Source)• Dollar General integrating its on-site, off-site, and in-store retail media capabilities into one connected advertising ecosystem and why it could become a major unlock for brands and media buyers (Source)• Audible opening a “bookless bookstore” in New York City featuring audiobook discovery lounges, storytellers, and immersive listening experiences designed to rethink physical retail (Source)• Amazon Pharmacy expanding same-day delivery for the Ozempic pill to thousands of cities and why GLP-1 medications may dramatically reshape pharmacy, grocery, and retail traffic patterns (Source)There’s all that, plus airport security horror stories, bizarre travel behavior, Des Moines growth surprises, dream podcast guests, creator loyalty debates, and one very spirited Target argument.Music by hooksounds.com