Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 1

Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that has the ability to identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Prior to Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.This is a two-part episode where Adam talks us through a revolutionary way to get quality email addresses and the legalities behind them. Let’s get started.[00:01 - 08:02] Opening SegmentWelcoming Adam to the showIsmael’s background and careerAdam’s background and how he got into email marketingHe shares the story of his entrepreneurial mistakes during his start-up[08:03 - 10:17] Ways to Blow Up Your BusinessPoach customer information from a marketing companyToo many competitors in a saturated marketHaving a long contact list but are considered poor leads[10:18 - 16:19] The Beginning of SuccessDefined what Mailchimp isn’t doing then offered that serviceAdam leveraged Customer Identity to start his businessBig players are prohibited from selling customer data making it a great business opportunity for small playersWant some Amazon refunds? Check out GETIDAPromo code: FTM400[16:20 - 27:01] How Is Email Spam Legal in The US?If your business fails, you come back stronger and more experiencedAdam talks about Retention.comHashed email is an email address that has been encrypted in a way that a human being cannot unencrypt itThis is legal because of the CAN-SPAM Act of 2003Here’s how you can filter dead email addresses and nurture an email list that is active and non-spam What matters in email is not whether you opt-in or opt out but the engagement[27:02 - 28:09] Closing SegmentTune in to part two of the conversations next episode!Quotes:“If you don't have a profitable email program then paying any price for a lead is not it's going to be worse for you.” - Adam Robinson“You have no idea how lost you are until you're so far in it.” - Adam Robinson------------------------------------------------------------------------------------------Connect with AdamWebsite: www.retention.comInstagram: https://www.instagram.com/adamlanerobinson/LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAEmail us --> [email protected] Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show