Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 2

Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that can identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Before Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.This is part two of the episode with Adam Robinson. In the previous episode, he talks about revolutionary ways to get quality email addresses and the legalities behind them. Now, we continue the conversation on email marketing for e-commerce. [00:01 - 11:41] How retention.com Could Help with Your E-Commerce BusinessIt allows you to put the pixel and integrate it into your email service provider from your websiteRetargeted people through email are often what convertsHere’s how Adam calculates the ROI of an email addressThe best way to own an audience without paying for media access is to contact it over and over again[11:42 - 18:07] Make The Most Out of Your ListInstead of comparing your conversions, CTR, etc. to the industry, convert it to what you’re doing currentlyYou can see real results in ideally 60 days as it takes a while for the audience to warm up and repeat purchaseYou are leaving money on the table if you do not:Set up an abandoned cart and add an SMS collection/messageProduct abandonment setupWant some Amazon refunds? Check out GETIDAPromo code: FTM400[18:08 - 30:30] Closing SegmentThe importance of having a lean, cashflow-positive businessAdam shares his experience of setting up a good SAaS business and how it is different from venture capitalWho are the perfect customers for Retention.comThe Fire RoundCheck out Adam’s recommended booksQuotes:“When you see the results, scale it up. And if you don't cancel it.” - Adam Robinson“The real results come after doing it for a long time.” - Adam Robinson“Until you have it, you shouldn't do anything else other than try to get it done.” - Adam RobinsonResources Mentioned:www.ycombinator.comThe Four Steps to the Epiphany by Steve BlankGETIDAConnect with AdamWebsite: www.retention.comInstagram: https://www.instagram.com/adamlanerobinson/LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> [email protected] Leave us a review as it really helps the show!  Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show