Checkin' on the Checkoff: The Not-So-Lazy Days of Summer

On this episode of our Checkin’ on the Checkoff series, hosts Michael Smith and Bailey Watson look back at the Alabama Cattlemen’s Association’s summer checkoff activities. From targeted digital advertising to in-person outreach at minor league ballparks, they highlight how the ACA kept beef front and center throughout summer grilling season. They also cover education and youth efforts across the state, including BQA Train the Trainer sessions for ag teachers, the 20th Annual AJCA Roundup, YCLP Class XIII’s second session and upcoming Alabama Junior Cattlemen’s field days.