CHECKOUT Ben Sandhu from Ida Sports | #174

In this episode of Add To Cart, we checkout Ben Sandhu from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes kick a goal in the AFLW grand final wearing their shoe. Links from the episode:PatagoniaHoMieColes Finding DragoSmartlessInvisible Women by Caroline Creado PerezIn Her Shoes: The Ida Sports Story | #080Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host:Ben Sandhu from Ida SportsBen Sandhu has advised startups and accelerators for a number of years in both the UK and Australia before joining Ida Sports. He is passionate about using business as a force for social change, most recently heading up RMIT’s LaunchHUB programme in 2020. He was a semi-professional cricketer who deeply understands the athlete experience, helping Ida Sports land two lucrative contracts with some of the US's largest sports retailers.You can contact Ben on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community