CHECKOUT Brad Moran from CitrusAd | #191

In this episode of Add To Cart, we checkout the guy who used to play in Wayne Carey’s number 18 jersey at the North Melbourne Kangaroos.  Nowadays, he is better known for having recently sold his retail media business, CitrusAd, to Publicis for $200m. Brad Moran is the CEO and Founder of CitrusAd - they monetize the digital shelf of eCommerce retailing sites. Or to put it simply, they take the old school grocery shelf buying and make it accessible for online retailers so they can generate  additional revenue from the eyeballs they attract.  And no doubt they were a healthy acquisition target - CitrusAd powers media sales and ad-serving for more than half of the top 20 retailers in the world. This includes Tesco, Sainsbury’s, Argos, Bed Bath & Beyond and here in Australia, The Iconic, Woolworths and Coles.Links from the episode:PinterestThe Iconic DrakesHarvey NormanJB Hi FiHorses Are Better Than Unicorns: The CitrusAd Story | #164Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Brad Moran from CitrusAdBrad’s career began in the arena of elite sport playing professional Australian Football League (AFL) before founding his first e-commerce tech company (NoQ) at the age of 24.  This company quickly evolved into a world leading platform for grocery across the US and Australia. Six years on and obtaining an incredible amount of startup experience, Brad left his first company and founded CitrusAd in 2017 with Nick Paech. Brad is an incredibly resilient, visionary CEO with a strong talent for developing technology teams and commercialising software products on a global scale.You can contact Brad at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: httpsSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community