CHECKOUT Greg Taylor from Step One | #262

In this episode of Add To Cart, we checkout Founder and CEO of Step One, Greg Taylor.  Step One is a brand that has reached cult status making comfortable, functional and ethical jocks.  The company, valued at 60 million has gone from zero to six per cent of the men’s underwear market since it launched in 2017 and has recently expanded to make a range for women. Links from the episode:The Definitive Book of Body Language by Allan and Barbara PeaseGreg Taylor from Step One: Don’t Suffer In Your Jocks | #235Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Greg Taylor from Step OneA born entrepreneur, Greg Taylor has always had a mind for competition. In his youth, he was a national rower, representing Australia three times. This competitive drive helped motivate him in the business world. Created in 2017, Step One was conceived with the goal to make the most functional, comfortable, sustainable and ethically made underwear on the market. You can contact Greg at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community