EPISODE · Jan 1, 2023 · 5 MIN
CHECKOUT Iris Smit from The Quick Flick | #257
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
In this episode of Add To Cart, we checkout Iris Smit, founder and CEO of The Quick Flick, a cosmetics brand selling online and with major retailers such as The Iconic, Priceline and Coles. An architecture graduate with a fondness for coding websites, Iris created a winged eyeliner stamp to help customers who struggled, like she did, to nail that look and The Quick Flick range has grown to include sunscreen and brow products. In this chat, Iris tells us all about her experiments with BeReal, what she hates about the beauty industry and how she had the last laugh with some negative publicity.Links from the episode:EtsyGirls That Invest podcastIris Smith from The Quick Flick: A Beauty Brand With Wings | #238Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Iris Smit from The Quick FlickAn architecture graduate by trade, Iris Smit is more than your traditional entrepreneur. Her vision and success is taking the beauty and cosmetics industry by storm with her two rapidly growing brands The Quick Flick and Beauty Fridge. Her revolutionary vision to redesign the way consumers applied winged eyeliner, led Iris to feature on Shark Tank just three months after the brands launch, and subsequently turning down a $300,000 offer. This decision allowed Iris to build her products into a multi-million dollar business with expanding deals with retailers such as Priceline and Super Drug. You can contact Iris at LinkedInAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
What this episode covers
In this episode of Add To Cart, we checkout Iris Smit, founder and CEO of The Quick Flick, a cosmetics brand selling online and with major retailers such as The Iconic, Priceline and Coles. An architecture graduate with a fondness for coding websites, Iris created a winged eyeliner stamp to help customers who struggled, like she did, to nail that look and The Quick Flick range has grown to include sunscreen and brow products. In this chat, Iris tells us all about her experiments w...
NOW PLAYING
CHECKOUT Iris Smit from The Quick Flick | #257
No transcript for this episode yet
Similar Episodes
Dec 5, 2025 ·50m
Oct 9, 2025 ·33m
Oct 3, 2025 ·40m
Sep 11, 2025 ·31m
Aug 27, 2025 ·39m
Aug 18, 2025 ·54m