CHECKOUT James Taylor from Particular Audience | #180

In this episode of Add To Cart, we checkout James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory is that product data and intention is more important than customer groupings and it is a fascinating one to explore. Particular Audience was founded here in Sydney, boasts clients including The Good Guys, Singapore Airlines and Calvin Klein across Australia, US, UK and Canada. Since 2019 they’ve raised $13.5m in investment, are set to continue this growth.Links from the episode:The Good GuysThe Cold Start Problem, by Andrew ChenSimilar IncProducts Are More Important Than Customers: The Particular Audience Story | #154Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: James Taylor from Particular AudienceTen years working in the digital experience layer of eCommerce, James setup Particular Audience in 2017 to apply machine learning in place of rules based systems that were dominant at the time. Prior to Particular Audience, James had a career in investment banking and co-founded a betting exchange focused on user generated content. He moved to Australia in 2014 to launch Google Ventures company ‘Yieldify’ in the APAC region.You can contact James at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community