Checkout-Marketing: Der Schlüssel zu mehr Conversions und Kundenzufriedenheit (Lucas Lang) | OMT-Podcast #251

from OMT Podcast · host Mario Jung, Lucas Lang

Für einen guten Online-Shop brauchst Du gutes Checkout-Marketing, denn Checkout Marketing ist der Schlüssel zu mehr Conversions. Du musst nicht nur wissen, warum ein Kunde kauft, sondern auch, warum er nicht kauft, bzw. was zum Warenkorbabbruch führt. Um Dir mehr Einsichten in das Thema zu geben, spricht Mario Jung (OMT GmbH) heute mit Lucas Lang (LL Marketing). Hier wirst Du nicht nur erfahren, welche Tools Du brauchst, sondern auch, was die rechtlichen Implikationen sind und was Du von den großen Playern wie Amazon und Booking.com lernen kannst. Nach dieser Folge wirst Du wissen, wie Du FOMO, Verknappung (Scarcity) und Social Proof perfekt auf Deiner Seite einsetzen kannst, um noch mehr Conversions zu erzielen.

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Checkout-Marketing: Der Schlüssel zu mehr Conversions und Kundenzufriedenheit (Lucas Lang) | OMT-Podcast #251

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