CHECKOUT Pamela Yip from Bubble Tea Club | #193

In this episode of Add To Cart, we checkout Pamela Yip from Bubble Tea Club.  When Covid hit, within a week of losing most of her marketing clients, Pamela Yip had conceived and launched a new business with her friend Jenny Le.  Their idea - DIY bubble tea - was timely and a huge success - if the people can’t go and get bubble tea, then bubble tea must come to the people!  Bubble Tea Club has now had over 40,000 customers or  ‘bubblers’ as they are known and the company is generating over $2m in revenue.  They’ve also been voted in the Top 20 Coolest retailers by Inside Retail, alongside Culture Kings and Country Road. Links from the episode:Dunkin DonutsCulture KingsGoogle TrendsBuzz SumoThe E Myth Revisited by Michael GerberPearls of eComm Wisdom: The Bubble Tea Club Story | #166Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…eSuiteAbout your co-host: Pamela Yip from Bubble Tea ClubPam has spent the last decade immersed in marketing & building online communities with experience in agency, corporate & start up environments. She’s currently CMO & Director of Bubble Tea Club. Her purpose is to close the gap between Asian representation in Western societies through edutainment. Her curiosity for marketing, community & brand universes has been recognised by facebook APAC’s vice president (Dan Neary), A Current Affair, Insider Retailer, Business Insider Australia, Apple News Spotlight, Herald Sun & more.You can contact Pamela at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community