CHECKOUT Sam Penny from Artisan's Bend | #168

In this episode of Add To Cart, we checkout Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow - he’s a former soldier, engineer, extreme swimmer and cheesemonger...oh and he used to own hair salons.  Slowing down is now at the heart of Sam’s business and the unique food and drink available through Artisan’s Bend is the kind that takes its producers time to get right.Links from the episode:Richard NeutraKoalaWhat The FluxHidden Brain Sourdough and Seaweed: The Artisan’s Bend Story | #146Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…eSuiteHi guys! Really quick message to say that the 10 week eCommerce Accelerator program kicks off on the 14th March. Registrations are still open. And don’t forget the discount code for Add To Cart listeners - use the coupon code ADDTOCART - all one word to get $200 off your registration. Head over to learn.esuitetalent.com.au, that’s learn.esuitetalent.com.au to secure your place today. I’m off to practise my teacher voice - see you in there! About your co-host: Sam Penny from Artisan’s BendSam has done some pretty cool stuff in his time. He loves a challenge in pushing himself beyond what most cannot. Recent examples on the sporting front: Dec 2019, the first person in the World to attempt to swim the English Channel in Winter. Aug 2019, ran 87km in 13hrs. July 2019, swam an Ice Mile in 3.9deg water. Aug 2018, swam the English Channel. On the business front, he is relentless in his pursuit of implementing his strategy. Cheese Therapy is Australia’s largest artisan cheese retailer in just four years.  His medical device company, High Tech Health went from zero to 1,500 pharmacy distribution in just three years with in-store sales that rivalled the major drug brands. Sam knows strategy, marketing and the relentless pursuit to see a plan rolled out. He is very open about what he does and his future plans but know that his sustainable competitive advantage is his passion and relentlessness.You can contact Sam at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community