Cheers to Dad: Is Father's Day more meaningful without alcohol?

This week, Cess and Ollie discuss the relationship between alcohol and Father's Day. After attending a low- and no-alcohol event facilitated by KAM Insight and Lucky Saint, the duo, armed with stats, explore the growing trend of moderating alcohol intake and the need for more grown-up options. The conversation highlights the importance of supporting and normalising non-alcoholic choices and the potential for missed revenue in the hospitality industry. The hosts also discuss the changing social dynamics and cultural assumptions around drinking. The conversation covers various topics related to alcohol and fatherhood, including outdated attitudes.As usual, expect personal stories and reflections on the impact of drinking on their lives. This week, Ollie and Cess conclude that setting a positive example for their children is paramount.#sobriety#UpperBottomPodcast#NoLowDrinkTrends#sobermovement#fathersday#sober