Cheese, Supplements & PR Secrets You Didn’t See Coming with Paris Welton

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).Key takeaways:Be brave, if you believe in it, others will too.Forget vanity metrics, micro-audiences are where the magic happens.AI is your time-saving assistant, not your creative replacement.Authentic stories cut through the noise every time.If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today. 🚨 GIVEAWAY ALERT! 🚨My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossOne winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.