Cheetos Vermoordt Nibb-it Rings: Marketingblunder of Meesterzet? - #034

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

Na bijna 80 jaar verdwijnt de Nibb-it Ring uit de schappen.Een product waar generaties Nederlanders mee opgroeiden.Maar in plaats van het stilletjes te schrappen…maakt Cheetos van het afscheid een campagne:“Het laatste rondje.”En lanceren ze direct de opvolger:ZigZags Paprika.Is dit een marketingblunder…en slopen ze hier een iconisch stukje Nederlands erfgoed?Of een meesterzet…waarbij afscheid nemen meer aandacht genereert dan de productlancering?Welkom bij De Marketing Bril.

Episode metadata supplied by the publisher feed · Published May 11, 2026

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Cheetos Vermoordt Nibb-it Rings: Marketingblunder of Meesterzet? - #034

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