Chelle Okeefe, Chief People Officer at Platinum Dermatology Partners

In this episode of the Built by People podcast, host Dave interviews Chelle O'Keefe, who shares her nontraditional journey into the HR field and discusses her unique approach to shaping company culture. Chelle emphasizes the importance of building on existing positive elements within an organization and highlights the influence of her marketing background on change management. She also addresses how to create a strong internal brand, the significance of providing a 'platinum experience' for employees, and the challenges of aligning company culture post-acquisition. Chelle concludes with advice for culture champions, stressing the blend of heart and science in creating and maintaining a thriving organizational culture. 00:44 Guest Introduction: Chelle's Career Journey 02:02 Shaping Company Culture 03:10 Marketing's Influence on HR 05:20 Creating a Strong Internal Brand 06:45 The Platinum Experience in Healthcare 08:28 Post-Acquisition Cultural Integration 10:19 Parting Advice and Conclusion