Chelsea Rowel: Branding Tips & Strategies During/Post COVID

For those of you who participated in our Black Food Entrepreneurship webinar series this summer, you are in for a treat! Chelsea Rowel, founder of Culinistics stopped by to share with us branding strategies food entrepreneurs, or as she says foodpreneurs, can utilize to grow and sustain their business in the midst of the pandemic and beyond.With 10+ years of corporate + operational experience, Chelsea has had the opportunity to work with brands that are making waves in the foodservice and grocery retail industriesShe started Culinistics to bring corporate-level services to aspiring foodpreneurs and start-up food businesses that don't have access to the manpower of large consumer brands. Whether through free online resources, aggregated research reports, or 1-on-1 consulting packages Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon.