CHEQ Founder & CEO Tom Lapham: How to Work a Triple-Sided Marketplace

Mobile ordering and contactless ordering have changed the food and beverage industry in a short period of time. But on-premise efficiency within the food and beverage industry still leaves much to be desired. However, that could be changing thanks to tech startup CHEQ, which is changing the way food and drinks are ordered in stadiums and restaurants, making those businesses more efficient while helping consumers enjoy themselves more. CHEQ founder and CEO Tom Lapham recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to talk about how the on-premise experience is becoming more efficient for operators and more focused on consumers. They also discussed CHEQ’s early traction and quick rise to being one of the most promising startups in the world. How starting a renewable energy company in China helped to inspire CHEQ. How CHEQ effectively addressed the cold-start problem. Why CHEQ went after high-profile enterprise clients and how they did so effectively. Why taking the land-and-expand approach was the best option for CHEQ. The need for startups to pull back on their ambitions during the early days. The difference between iterating a product and iterating the go-to-market.