Cheribundi Takes on Gatorade for Sports Drink Crown

from Bloomberg Business of Sports · host Bloomberg

Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.See omnystudio.com/listener for privacy information.

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This episode was published on June 15, 2022.

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