EPISODE · Oct 10, 2019 · 34 MIN
Farmers Are Losing the Room Before They Speak
from Growing the Future · host Cherilyn Nagel, Dan Aberhart
Cherilyn Nagel never planned to be a farmer, let alone a national voice for one. She grew up in Moss Bank, Saskatchewan, left for a career in travel and tourism, and found her way back to agriculture through her husband David. Today she sits on the board of the Global Farmer Network, representing farmers in trade and technology discussions most producers never get a seat at. What's Inside - Why she believes the industry can't win the public trust argument on science alone - How the Global Farmer Network grew from five Iowa farmers into a voice representing 50 nations across six continents - The story of addressing a member of the British royal family at a Commonwealth agriculture event, and the line about tractors that landed - Why she sees emotional connection, not more data, as the real lever for changing how the public sees agriculture - What it took to go from someone with no farming background to a full time advocate for the industryConnect with Growing the Future Website: growingthefuture.ca YouTube: Growing the Future Instagram: @growingthefuturepodcast LinkedIn: Growing the Future Subscribe to the Growing the Future Podcast wherever you listen, and register for Convergence Conference 2027 at convergence.ag. Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.
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What this episode covers
Cherilyn Nagel, a Saskatchewan farmer and board member of the Global Farmer Network, joins Dan to talk about her unlikely path from having no farm background to becoming one of the sector's most active public voices. She covers what the Global Farmer Network actually does to get producers into international trade and technology conversations, and shares the story of addressing a member of the British royal family about raising her daughters on the farm. The tension is that agriculture keeps trying to win public trust with facts and science, while she argues the public responds to emotional connection first. Producers walk away with a different way to think about how, and why, to tell their own story publicly.
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Farmers Are Losing the Room Before They Speak
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