Cherry Festival Week: A Northern Michigan Tradition in Full Bloom

June 29, 2025 ~ The 99th National Cherry Festival is in full swing! Our own Dave Lorenz is there to capture the excitement from Hotel Indigo, perched along the breezy bayside in Downtown Traverse City. Learn why this beloved celebration of Michigan’s agricultural roots and lakeside lifestyle continues to draw visitors from across the country to the “Cherry Capital of the World.” Guests on this edition include Traverse City Tourism’s Trevor Tkach, Hotel Indigo’s Rob Bruning, TC Whiskey’s Chris Fredrickson, and Cherry Capital Airport’s Kevin Kline. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.