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Chery to World: "Here for the Long Term"

EPISODE · Jul 19, 2012 · 25 MIN

Chery to World: "Here for the Long Term"

from The Breakfast Grille · host BFM Media

Chery Automobile Malaysia CEO Paul Ng discusses: - Auto industry as a ‘strategic industry’ - - local partner - (BSA MAlaysia's) Tan Sri Cam Soh Thiam Hong - LTAT; - Details on Chery’s history in Malaysia; - Partners' value - insights car industry - expectations - exit plans - IPO; - Current revenues - target production - outlook; - Investments - capex spending - 250 million ringgit plant - whether to be spent in Malaysia or Indonesia; - Political issues - APs - location (Pekan? Klang preferred) - the need for government support - LTAT's role; - Appeal of Malaysia-Indonesia-Thailand as a combined 2.2m unit/yr market - what's at stake; - Local market share - issues; - Buyer apprehension over:a. Qualityb. Residualsc. Reliabilityd. Imagee. Copycat stigma- A&P efforts - strategy; - Showrooms - sales and service centres - strategy; - National Automotive Policy - AP dismantling - expectations; - Intellectual property challenges.   See omnystudio.com/listener for privacy information.

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Chery to World: "Here for the Long Term"

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