Chery to World: "Here for the Long Term"

Chery Automobile Malaysia CEO Paul Ng discusses: - Auto industry as a ‘strategic industry’ - - local partner - (BSA MAlaysia's) Tan Sri Cam Soh Thiam Hong - LTAT; - Details on Chery’s history in Malaysia; - Partners' value - insights car industry - expectations - exit plans - IPO; - Current revenues - target production - outlook; - Investments - capex spending - 250 million ringgit plant - whether to be spent in Malaysia or Indonesia; - Political issues - APs - location (Pekan? Klang preferred) - the need for government support - LTAT's role; - Appeal of Malaysia-Indonesia-Thailand as a combined 2.2m unit/yr market - what's at stake; - Local market share - issues; - Buyer apprehension over: a. Quality b. Residuals c. Reliability d. Image e. Copycat stigma - A&P efforts - strategy; - Showrooms - sales and service centres - strategy; - National Automotive Policy - AP dismantling - expectations; - Intellectual property challenges. See omnystudio.com/listener for privacy information.