Cheryl Strauss Einhorn on Making Complex, High-Stakes Decisions Using the AREA Method and Problem Solver Profiles

Guest: Cheryl Strauss Einhorn. Cheryl is the creator of The AREA Method, an evidence-based decision making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. She developed AREA during her two decades as an award-winning investigative journalist, writing for publications including The New York Times, Foreign Policy Magazine, Barron's, and Harvard Business Review. She's also the author of three books, including Problem Solver: Maximizing Your Strengths to Make Better Decisions. In a Nutshell: Rather than making decisions by gut feel or pure instinct, Cheryl presents a well-researched framework that helps you make better decisions when the stakes are high. On today's show, Cheryl Strauss Einhorn explains the AREA Method and the five "problem solver profiles" that will help you determine your most effective course of action when making big decisions.